The Life Design Framework

Adopt a designer mindset

Approach your life like a designer, using creative thinking and iterative problem-solving

Live Your Values

Align your life with what truly matters to you for lasting fulfillment

Practice Mental Fitness

Cultivate emotional regulation and resilience to handle challenges with strength

Design You Environment

Shape your social and physical surroundings to support your growth and success

Master Your Energy

Learn how to create a sustainable rhythm so you can show up for your ideal self every day

Hi,

I'm Pariya Kashfi, Ph.D., life design and mental fitness coach, and the founder of Life Design Agency.

My journey into the world of mental fitness began in my teenage years, driven by a deep curiosity about how the brain works and how our perceptions shape our experiences. With a fire for learning and growth, I’ve never settled for the limits imposed by fear, challenges, or external circumstances. Growing up with undiagnosed neurodivergent brain and genetic anxiety, I refused to let these challenges define me. Instead, I embraced them as opportunities to learn, grow, and uncover tools that would empower me to design a life aligned with my values and unique strengths.

After my education in design, I began merging the principles of design thinking with mental fitness, combining creativity and structured problem-solving with practices that build resilience, clarity, and a mentally fit, high-performing brain through consistent and sustainable training.

This integration has helped me—and now my clients—design lives that reflect our core values, harness our unique strengths, and thrive authentically, unconstrained by predefined boundaries such as genetics or external circumstances.

My mission is to help you do the same—to guide you in designing a life that honors your deepest self and empowers you to thrive in alignment with your unique journey.

I bring a blend of skills, knowledge, and perspectives from diverse fields that shape my approach:

Ph.D. in Design Thinking
MSc. in Computer Science
Certified Holistic Life & Career Coach
Certified Mind-Body Practitioner
Certified Meditation and Mindfulness Teacher
Mental Fitness Advocate

Beyond coaching, I am an award-winning poet and podcast producer. In the world of tech and design, I consult for leading tech companies helping them navigate complex challenges with creative solutions.

I’ve walked the walk, and I’m here to walk alongside you. Let’s design your life together.

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