Hello

I'm Pariya Kashfi, Ph.D. in tech and design, ex-university lecturer and corporate leader (20+ years) turned entrepreneur and certified coach.

I help ambitious women design careers and lifestyles that is fulfilling and sustainable.

I merge design thinking with neuroscience, mindset, and emotional mastery to guide high achievers to move from overthinking and stagnation into clarity, confidence, and purposeful action.

My work empowers women to break free from conditioning, step into their full power, and create success that doesn’t cost them their wellbeing.

My signature method is based on both my coaching skills but also my PhD research, and two decades of experience in corporate tech.
Reach me at info - at- pariyakashfi.com

My Story

My fascination with the science of well-being began in my teenage years, driven by my interest in how the brain works, how our perceptions shape our lives, and also a need to end my suffering and find balance. This passion helped me overcome early traumas, genetic anxiety, and the challenges of an undiagnosed neurodivergent brain and a free spirit that refused to be confined by pre-defined boundaries.

I've walked the walk and designed my expat life by staying true to my values and needs. My mission is to guide you in doing the same, helping you create a life that reflects your true self.

I am not your typical life or career coach, I bring science-based innovation and design tools from my PhD in design and innovation that is used in top tech companies like Google, Amazon, Spotify, Apple to create profitable products and I teach you how to use them to make progress on your goals.

I am not teaching you mindset fluff or career success and productivity theories that don’t fit the realities of your life, I bring not only my skillset but also lived experiences and learnings from my own non-linear unique personal and professional path, where I went from a silences anxious girl in a small religious town in the middle east to a woman with unshakable confidence to designing and living my dream life in Europe starting from literally 0.

I bring skill, knowledge, and perspective from a variety of fields:

PhD in design thinking
MSc. in computer science
Certified holistic life & career coach
Certified mind-body practitioner
Certified meditation/mindfulness teacher

I am also child-free by choice, an award-winning poet, and podcast producer, and an EDM lover!